Tuesday, September 28, 2010

A Wize Move for IBM

Last month, we successfully exited our investment in Storwize through its sale to IBM. IBM had been working with Storwize for some time on technical validation and joint marketing initiatives, and gradually became convinced that Storwize was a critical enabling technology that could disrupt the entire storage segment and including their own product lines (why rent when you can own?).

Wednesday, September 22, 2010

Soap and Oil in Paid Acquisition Strategies

When your business depends on driving quality traffic to your website, embracing a paid acquisition strategy using SEM or display advertising can be both a luxury and a nuisance. It’s a luxury, because you can effectively manage your rate of growth via variable marketing dollars. With great precision, successful Internet companies know what kind of return to expect on every dollar spent and can comfortably raise their spending level month over month.